Hemorrhoids...PLEASE HELP ME :(?

i have found out that i have hemorrhoids. which i didnt realize before now i am really suffering from pain/burning/discomfort before and after taking dump. recently i have started to bleed, due to i have been forcing it to come out quickly so i dont have to suffer anymore... can anyone tell me if its a bad thing that i am bleeding. PLEASE it would really help me if anyone can answer this. i am planning to take PREPARATION H cream. would that help??? please help me.